A review of ANZFW 2009 for Refinery 29 – Fresh Kiwi:
“… Juliette Hogan confidently indulged in an ultra-feminine dress-up fantasy, offering a range of flirty dresses, snappy pants, and softly ruffled skirts. As she said, it’s all “So Pretty it Hurts.”"
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Book Club For Drunks is a monthly event which sees participants enjoying the drinks of (and discuss) classic books. The first edition, Catcher in the Rye, saw attendees enjoying Tom Collinses.
Various contributions for the hype/look/listen/engage sections in issue 63 of Pulp Magazine.
A copy driven print advertisement for Brand Auckland – what do you love about Auckland?
A review of ANZFW 2009 for Refinery 29 – Fresh Kiwi:
“… Juliette Hogan confidently indulged in an ultra-feminine dress-up fantasy, offering a range of flirty dresses, snappy pants, and softly ruffled skirts. As she said, it’s all “So Pretty it Hurts.”"
“Must have items? An epaulette adorned bodysuit for the girls, and an oversized, intricately knitted blush pink cardigan for the boys. Hot dang.”
“Emerging from the depths of Brixton as La Roux, 20-year-old Elly Jackson – supported by producer Ben Langmaid – is the newest electro-popette in town. Having heard Skream’s excellent Let’s Get Ravey remix of ‘In For The Kill’ thrashed in the clubs, I was curious to listen La Roux’s self titled album in its virgin state.”
Brand strategy and copywriting. A 3 year long project to align and unite Auckland around the single organising idea of Spirited Progress. I was involved in all facets of the brand creation (from research to model development), culminating in writing the brand story in conjunction with the creative director.
Catch & Covet Vintage (07-09) was an online store I owned and operated. I developed a brand character, the set of values and wrote all copy (from newsletters to adverts). I also directed an illustrator and web developer on the design of the site. Updated regularly, every item required a snappy product description to get vintage shoppers salivating. The overall tone was cute but not twee, sustainable but not too much granola.
I wrote, shot and edited a series of 5 short videos for Britomart’s Christmas promotions. They feature a naughty elf and his hungover hijinks in the shopping precinct.
Copywriting. Brewhah! is a cheeky beverage brand launching a range of hot chocolates alongside its coffees. The flavours were developed with two very different personalities – the velvety smooth classic chocolate and the emotionally stirring white.
Copywriting. The brief was to develop a tone of voice and brand story for South Sky, a sophisticated coffee made from the Pacific (but not specific to any one country).
Creative concept and copywriting. Monteith’s wanted to celebrate their 140th year with a limited edition Pale Ale.
While employed by designworks I researched, wrote and distributed a weekly feed of category and cultural trends to the wider DW group. Topics ranged from fashion, to design, to music and technology. I also wrote monthly industry specific reports for clients, and contributed the occasional info-jammed news item to their website.
Travel writing. A set of travel cards with hot tips and guides to the best destinations in Auckland.
Guest posts on my Japanese experiences for Melbourne blog This Is Weeny, thisisweeny.com, May 2009
“London, Paris, New York… Tokyo. You’ve seen the films, read the books, and you know you’re in love long before you arrive. I travelled to Japan in 2007 (gosh, has it been that long?) – and still the sweet scent of fresh green tea, the retina gouging lights of Shinjuku and the tranquil sounds at the Meiji Shrine haunt my thoughts. If you’re lucky enough to be visiting this mega metropolis, here are a few essential moments you can’t miss!”
Guest post for inspirational lifestyle blog Yes and Yes, www.yesandyes.org, published April 2009.
“It’s been a little while since the excitement and glitter of the New Year – when everything was fresh and shiny. As the calendar marches on, it’s often easy to get stuck into a sort of grey mood, but here are some simple actions that will help revitalise you like a good cup of peppermint tea. Let’s just call them little everyday acts of fantastic!”
“… Loulou Androlia is part of this new wave of young avant-garde London designers putting their stamp on the fashion world. She is the genius behind LouLou Loves You, a range of beautiful luxury lingerie and dashing accessories. I caught up with Loulou on her thoughts regarding inspiration, London, people watching and collaborations.”
Click here to read my interview with Loulou for FashionNZ.
